The Bulgarian Music Association (BMA) has announced the launch of the strategic project “Export and Sustainable Positioning of the Bulgarian Music Scene on the International Market”, implemented with the financial support of the National Culture Fund. The initiative aims to elevate Bulgarian music to a new level by increasing its export potential and strengthening the presence of Bulgarian artists on leading European stages.

The project focuses on creating real opportunities for Bulgarian musicians and representatives of the music industry to participate in international formats, build connections with sector professionals, and reach new audiences. The activities include participation of Bulgarian artists in seven key European showcase festivals, organizing trade missions in Poland, Slovakia, Romania, and the Czech Republic, professional training for performers and managers, as well as a mentoring program with leading music experts.

Through these activities, the project will support not only the professional capacity building of Bulgarian artists but also the expansion of BMA’s international network, opening new sustainable pathways for future partnerships. Participants will undergo specialized training in music management, digital distribution, marketing, and publishing, while individual mentoring will ensure successful stage performances before international audiences.

“Our goal is for the Bulgarian music scene to be visible and competitive in Europe. Through this project, artists will gain real opportunities for expression, while the industry will have the chance to build a sustainable presence on the open European markets,” says Mila Georgieva, Deputy Chair of the Bulgarian Music Association and project leader.

The project “Export and Sustainable Positioning of the Bulgarian Music Scene on the International Market” is an important step toward enhancing the international prestige of Bulgarian culture and integrating our country into the European music ecosystem.

The project is funded by the European Union through the NextGenerationEU instrument. This publication has been created with the financial support of the European Union – NextGenerationEU. The sole responsibility for the content of this document lies with the “Bulgarian Music Association” NGO, and under no circumstances may it be considered to reflect the official opinion of the European Union.

Read more about the project HERE.